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In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank. |
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| What Is Off-Page Optimization? |
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Even if you have web pages that are well-designed and well-written, you may still be buried in search engine rankings. Google, the most popular search engine, relies heavily on the link popularity of websites in its algorithm determining the most relevant answers to any particular query. If your website does not have inbound links from other websites it will not achieve high rankings in highly competitive categories. Boosting the link popularity of a particular web page or website is also known off-page or off-site search engine optimization. |
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| On-page optimization includes: |
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